EA unhappy with Mass Effect appearance in Donald Trump advert

United States presidential candidate Donald Trump’s latest campaign ad includes “unauthorized use” of the Mass Effect IP, according to publisher EA.

The advert in question, aptly titled the Trump Effect, was retweeted by Trump earlier today, shortly before it was pulled from YouTube due to a copyright claim by EA. The two-and-a-half-minute fan-made video features Mass Effect music and Mass Effect 2 voice work by Martin Sheen. At the time of writing, it is still viewable via the candidate’s Twitter.

Suffice it to say, EA was not pleased with the parody ad. “We do not support our assets being used in political campaigns,” the publisher told GameInformer.

Some Mass Effect creators are none too pleased, either. Bioware game designer Manveer Heir tweeted some thoughts of his own:

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